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How Well Do You Know Your Customers?
Page 1

General customer knowledge
1.
How do you currently measure customer satisfaction?
Check more than one if applicable
We do not currently measure customer satisfaction.
Form based surveys using mail and/or email.
Web-based surveys using the Internet.
Telephone questionnaires.
Customer complaint monitoring.
Suggestion forms.
Customer comment cards.
User groups.

2.
How does your company store customer satisfaction information?
Check more than one is applicable
Microsoft Excel.
Other spreadsheet application, e.g. OpenOfiice.
Microsoft Access.
Other databases.
CRM application.
Custom designed survey software applications.

3.
How would you rank the importance of storing customer information such as contacts details, feedback, satisfaction?


Critical to my business Important Nice to have but not critical Not important Not needed for my business

4.
How do you rate the information that your company has regarding your existing customers’ expectations?


Excellent Good Average Fair Poor



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